Esther joins me today to discuss the necessity for innovation accounting. She highlights the different types of innovation and how to align them within your business and goals. She shares the definition of innovation accounting and discusses how this applies to startups. Esther shares how validated learning and innovation accounting tell the journey of your funnel and surge toward new business models. She reveals useful non-financial metrics and how these will play a more vital role in the future. Esther also shares her advice for CEOs who want innovation—shortening lines, reducing layers, and determining which innovation model to use—to happen in their company.