About the Episode
Elijah Eilert of the Innovation Metrics Podcast is talking to Esther Gons, author of the Innovation Accounting Book, about the importance of having innovation accounting established as a second system within large organisations. Without this second system, breakthrough innovation is highly unlikely…no matter how skilled individual people are and what great ideas they have.
Many companies talk about how they want to have an impact on C02 and other things but without a second system, they will never make that impact as they will always prioritise profit and efficiency. The system is what allows us to prioritise that impact. If you want to change the world you need that second system and I want that to have a place in corporate business intelligence. – Esther Gons